How We Boosted BehaviourLifestyle.com’s Organic Traffic with Strategic On-Page SEO

The Strategy Behind the SEO Implementation

• Content Creation

• Internal Linking

• Technical On-Page Enhancements

Why These Tactics?

BehaviourLifestyle.com had several broken pages without proper redirects, which negatively impacted Google’s ability to fully understand the site’s structure and purpose. Addressing these issues—along with implementing meta tags and schema markup—helped clarify the website’s offerings to search engines.

Content creation played a key role in driving visibility. Google’s priority is to deliver accurate and relevant answers to its users. When the site started ranking higher, it signaled that Google recognized its value and authority within the niche.

While Google’s algorithm remains largely unknown, core SEO best practices have proven effective over time—just as they did in this campaign.

That said, SEO is not a one-time effort. As competitors continue to refine their strategies, it's essential to keep strengthening your SEO foundation to maintain and grow your visibility.

Key Actions Taken

🔹 Content Development

• Published informative, keyword-targeted blog posts aligned with user intent

• Enhanced service pages with optimized, engaging copy and updated meta descriptions

• Applied SEO best practices in heading tags (H1-H3) for content hierarchy and clarity

🔹 Internal Linking Strategy

• Strategically placed internal links to key service and blog pages

• Strengthened topical relevance and site structure through content siloing

• Used keyword-optimized anchor texts to improve semantic SEO

🔹 Technical On-Page Enhancements

• Refined URL structures for better indexing and user clarity

• Optimized all images (alt text, compression) to improve load speed and accessibility

• Ensured mobile responsiveness and overall site performance were up to standard

Campaign Duration & Results

🗓️ Timeline: April – July

• Steady increase in organic rankings and traffic during the campaign

• Positive metrics sustained even after the campaign ended

📈 Key Outcomes:

• Improved visibility for service-related keywords

• Higher engagement from users navigating between blog and service content

• Increased authority signals due to structured internal linking

The Lasting Impact

• Blog content continues to bring in traffic through search engines

• Internal linking and technical enhancements support ongoing site performance